Other Important Services

Press Releases and Publicity
A press release is a news story, written in third person, with the basic aim to demonstrate to an editor or reporter the newsworthiness of a particular event, product, service or person. One of the most cost-effective marketing tool is publicity and press release is considered a marketing strategy that builds credibility. A well-written press release can significantly increase your sales, introduce your company to the masses, and greatly increase the image of your business or products. A professionally written press release can make all the difference. Most translation companies provide press release and publicity services. These include

• Writing press releases in the source language
• Translating the release in the targeting language

Besides the written text, translation companies also provide graphics, images and charts related to the text to make advertisement more attractive and reliable.

Direct Marketing Services
Direct marketing is another important mode of advertising or marketing. The basic feature which distinguishes it from other types of advertising is that it send its messages directly to its clients. There is no intervention of media. There are three forms of direct marketing services.

• Direct mail or junk mail: Here the marketers use a reduced bulk postal rate to send paper mail to all customers in a particular area or customers on a particular list.
  
  
• Telemarketing: Here marketers call random or selected telephone numbers to market a product or service.
  
  
• Email Marketing: This form of marketing implies sending e-mails for marketing of a product or services to a selected group of customers.

When there is pressure to increase sales, direct marketing materials often present a logical fit. In order to make your company better than the others, in order to give your customers a reason to trust your brand, it is very essential that your marketing materials play the desired role of representing the beginning of a long lasting relationship with your customers efficiently. That is why direct marketing materials should be written in a proper way and this can be done efficiently by professionals. Here the translation companies play a vital role. Most translation companies have experts who write proper direct marketing materials for various companies not only in English but also in varied native languages.

Newsletters/Magazines
Translation companies also provide the translation services of translating newsletters and magazines. Newsletters provide in-depth industry stories, news and views which help in informing and educating customers and partners. Magazines are periodical publications containing a variety of articles, generally financed by advertising, purchased by readers, or both. Both newsletters and magazines require information to be written in such a way so that people enjoy reading them and the information serves the purpose. Translation companies not only have experts to write various articles, they can also translate magazines/newsletters written by other companies in the target language.

Questionnaires and Surveys
In various research oriented jobs or to start a new business or to know the reaction of people for a particular product or service launched in the market, questionnaires and surveys play a vital role. A questionnaire or a survey is basically a research tool consisting of a series of questions which are asked for the purpose of gathering information from respondents. Similarly, survey also helps to get detailed information, related to any product or service. As part of its translation services to market research companies, translation companies provide experts who are capable of preparing questionnaires and conducting surveys in multilingual languages. Translation companies can translate all questionnaire related to the assignment and provide you with objective evaluations of client or customer reviews.

Manuals: Production and user manual
Manuals are a kind of small reference book, especially one giving instructions. A manual can be of various types like as follows:

• Training manual: Giving detailed information of a particular study course as in e-learning or any kind of instructions given for training.
• Production manual: A production manual is a collection of reference material, like guidelines for each production role, example documents from previous productions, links to useful web sites, template documents for use in new productions etc.
• User manual: A user manual is meant to be a very basic guide to help those who are simply trying to use a new product or service.

Translation companies can not only write manuals for other companies, they can also translate these manuals in different languages, so that your product or service is known to people of various regions.

Presentation and Slide Shows
Presentation is the process of presenting the content of a topic or communicating ideas and information to an audience. A presentation carries the speaker's personality better and allows immediate interaction between all the participants. A presentation become all the more informative with a slideshow, which is a display of a series of chosen images, done for artistic or instructional purposes. Slideshows are conducted by a presenter.

It is very essential that any kind of presentations or slideshows should be in a format that it serves your purpose and make your information or idea known to the audience easily. It is also better that you are connected to not only the people of your region but also people of other regions. It is here the role of translation companies come into play. Translation companies take the responsibility of preparing presentations and slide shows as per client's specifications in multilingual languages.

Printing Services
Most translation companies together with translating services also provide printing services. Not only your articles are translated but they can also be properly printed to present before you in the finished form. There are various printing services offered by translation companies such as

• Traditional single and multiple-color printing
• Digital printing services
• Four-color process printing
• Die cutting, embossing
• Foil stamping, binding, and laminating
• Shrink wrapping, and coil binding
• French folds, roll folds
• Computer-to-press technology for fast short-run, full-color printing

Auto Generated Fax, Web, Printable Materials
Translation companies also provide services for auto generated fax, web, printable materials. Any fax or website or printable materials can be translated in to the desired languages by translation companies.